![]() ![]() Through this partnership, shoppers will be able to begin their shopping and e-Commerce engagement journey through Snapchat AR, making the process easy from the comfort of their homes, the company claimed. ![]() Snap also announced a strategic partnership with India's homegrown e-commerce marketplace, Flipkart, to develop innovative AR experiences for eCommerce. Since launching the Sounds tool last year, videos created with music from Sounds on Snapchat have collectively resulted in nearly 1.2 billion videos created and nearly 77 billion views. The partnered Lenses with Sony Music artistes include Calvin Harris and Rag'n'Bone Man's 'Giant', which resulted in 90 million creations and 1 billion views and G-Eazy and Halsey's 'Him and I', which resulted in 61 million creations and 750 million views. With over 200 million Snapchatters engaging with augmented reality every day, the brand is also expanding the music experience on Snapchat by adding Sounds into our AR Lenses available in the Lens Carousel and experimenting with new formats. ![]() "Sony Music has leveraged Snapa¿s powerful AR capabilities over the past few years to share new music with Snapchatters around the globe, and those experiences have had incredible reach," the firm said in a statement. ![]()
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